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CLARE McNALLY / 2015©
WRITER / GRAPHIC DESIGNER
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ABOUT
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* CLARE McNALLY *
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Clare McNally is a South African writer and graphic designer living in Copenhagen. After completing an English and Journalism degree, as well as a post-graduate copywriting course, she worked full-time as an advertising copywriter for nearly a decade at various agencies including TBWA Hunt Lascaris Johannesburg and 180 Amsterdam. It was good fun while it lasted. But, after one-too-many of ‘those’ kind of meetings felt the urge to escape and went back to school to study graphic design at the Gerrit Rietveld Academy in Amsterdam.
Since graduating, she’s worked independently and collaboratively on everything from books to clothing tags to movie titles and websites ... and is always eager to embrace complex projects with multiple elements. If you need a big thinker who's also a stickler for the tiniest details, in both text and image, please get in touch.
Since 1 February 2013, Clare has been working full-time as Lektor/ Associate Professor in the Creative Communications Department at the Danish School of Media & Journalism in Copenhagen. She teaches idea generation, brand creation and portfolio presentation.
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* WHAT I LIKE TO DO *
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I like working with people who are excited about what they
do, because it really matters ... start-ups, good causes, innovators, creators, people who are not afraid to re-invent themselves from time to time and who like the responsibility of shaping not only their own futures, but those of others as well.
do, because it really matters ... start-ups, good causes, innovators, creators, people who are not afraid to re-invent themselves from time to time and who like the responsibility of shaping not only their own futures, but those of others as well.
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* CV *
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1992 * / BA degree (English & Journalism),
Rhodes University, Grahamstown, SA.
1993 / Post-graduate Copywriting Course, AAA School of Advertising, Cape Town, SA
1993 – 2001 / Copywriter at Bates Cape Town; Hunt Lascaris TBWA Johannesburg and 180 Amsterdam
* Find a full list of my advertising awards here
* See some of my 'classic' TV ads here
Cannes Gold BIC ‘Infinity’ (web banner)
Cannes Silver BIC ‘Infinity’ (print)
Cannes Silver BIC ‘Infinity’ (television)
Cannes Bronze Landrover ‘Just Married’ (print)
Cannes Bronze Landrover ‘Passport Control’ (print)
Cannes Finalist Landrover ‘Stairs’ (television)
Cannes Finalist Bank of America ‘Letter’ (television)
Cannes Finalist BMW ‘Landspeed’ (television)
D&AD (in book) BMW ‘Landspeed’ (television)
D&AD (in book) Landrover ‘New Dealership’ (print)
D&AD (in book) Landrover ‘Steve’ (print)
One Show Gold Hi-Fi Corporation ‘CD Walkman’
(television > $50 000)
One Show Silver BIC ‘Infinity’ (print)
One Show Silver BIC ‘Infinity’ (television)
One Show Bronze Landrover ‘Passport Control’ (print)
One Show Bronze BMW ‘Landspeed’ (television)
One Show Distinctive Merit Landrover ‘Just Married’ (print)
One Show Merit Landrover ‘Legend’ (print)
One Show Merit Landrover ‘New Dealership’ (print)
Archive Magazine BIC ‘Infinity’ (print)
Archive Magazine Landrover ‘Passport Control’ (print)
Archive Magazine Hi-Fi Corporation ‘CD Walkman’ (television)
Shots Reel BMW ‘Landspeed’ / Landrover ‘Stairs’
Gunn Report ( Top 50 ads in the world)
1999 – Landrover ‘Passport Control’ no. 44 / 2000 – BIC ‘Infinity’ no. 9 / 2001 – BMW ‘Landspeed’ no. 47.
Close
2001 / Concept Class teacher for Miami Ad School Quarter Away Programme (until 2008)
2002 – 2006 / Studying art at the Gerrit Rietveld
Academy, Amsterdam ...
2006 / Editor & Designer of Rietveld Academy’s GRAy Magazine #2, Craftsmanship * Collaboration with Lane Gry
& Risto Kalmre
2006 / BDes degree (Graphic Design), Gerrit Rietveld Academy, Amsterdam
2006 / Graphic Design teacher for Miami Ad School Quarter Away Programme (until 2007)
2007 / Work featured in 100@360: Graphic design’s new global generation * Published by Laurence King Publishers, London
2008 / Writer & Designer of Portfolio Class with Clare :-)
* Published by BIS Publishers, Amsterdam
2008 / Writer & Designer of Ten Top Text Tips for Graphic Designers * Self-published & presented to graduating Rietveld students
2008 / Design & Text for www.wornrelics.com (collaboration with Lane Gry) * A project by Ruby Hoette to collect & archive the history and future of clothing
2008 / Head of print jury for 2008 Irish Advertising Awards (ICAD), Dublin
2008 / Master at Streetlab Portfolio Night, Pakhuis de Zwijger, Amsterdam
2009 / Graphic design for SWAPSHOP (a WORN_RELICS© event)
2009 / Lecture about Portfolios, Pakhuis de Zwijger, Amsterdam * Part of BNO (Association of Dutch Designers) Career Day for Designers
2009 / Lecture with Ruby Hoette about WORN_RELICS©, Akademie der Künste, Berlin
2009 / Guest on Businesscase talkshow about Portfolios, Pakhuis de Zwijger, Amsterdam
2009 / Master at Streetlab Portfolio Night, Pakhuis de Zwijger, Amsterdam
2010 - 2012 ...
– Guest lecturer at Danish School of Media and Journalism, Copenhagen. www.dmjx.dk
– Freelance writer for étapes magazine French & international. www.etapes.com
– Overall design, programming & strategic positioning for
VM Central www.vm-central.com, Mark Bench www.markbench.nl, Olive Studio www.olivestudio.co.za
and O.live stores (coming up ...).
– Freelance copywriter for Lukkien.
2013-present
– Associate Professor in the Creative Communications Department at the Danish School of Media and Journalism, Copenhagen. www.dmjx.dk
– Always / Working on Clare McNally Projects! / 2014©+
* pre 1992 / Was born, went to school, left school.
Rhodes University, Grahamstown, SA.
1993 / Post-graduate Copywriting Course, AAA School of Advertising, Cape Town, SA
1993 – 2001 / Copywriter at Bates Cape Town; Hunt Lascaris TBWA Johannesburg and 180 Amsterdam
* Find a full list of my advertising awards here
* See some of my 'classic' TV ads here
Cannes Gold BIC ‘Infinity’ (web banner)
Cannes Silver BIC ‘Infinity’ (print)
Cannes Silver BIC ‘Infinity’ (television)
Cannes Bronze Landrover ‘Just Married’ (print)
Cannes Bronze Landrover ‘Passport Control’ (print)
Cannes Finalist Landrover ‘Stairs’ (television)
Cannes Finalist Bank of America ‘Letter’ (television)
Cannes Finalist BMW ‘Landspeed’ (television)
D&AD (in book) BMW ‘Landspeed’ (television)
D&AD (in book) Landrover ‘New Dealership’ (print)
D&AD (in book) Landrover ‘Steve’ (print)
One Show Gold Hi-Fi Corporation ‘CD Walkman’
(television > $50 000)
One Show Silver BIC ‘Infinity’ (print)
One Show Silver BIC ‘Infinity’ (television)
One Show Bronze Landrover ‘Passport Control’ (print)
One Show Bronze BMW ‘Landspeed’ (television)
One Show Distinctive Merit Landrover ‘Just Married’ (print)
One Show Merit Landrover ‘Legend’ (print)
One Show Merit Landrover ‘New Dealership’ (print)
Archive Magazine BIC ‘Infinity’ (print)
Archive Magazine Landrover ‘Passport Control’ (print)
Archive Magazine Hi-Fi Corporation ‘CD Walkman’ (television)
Shots Reel BMW ‘Landspeed’ / Landrover ‘Stairs’
Gunn Report ( Top 50 ads in the world)
1999 – Landrover ‘Passport Control’ no. 44 / 2000 – BIC ‘Infinity’ no. 9 / 2001 – BMW ‘Landspeed’ no. 47.
Close
2001 / Concept Class teacher for Miami Ad School Quarter Away Programme (until 2008)
2002 – 2006 / Studying art at the Gerrit Rietveld
Academy, Amsterdam ...
2006 / Editor & Designer of Rietveld Academy’s GRAy Magazine #2, Craftsmanship * Collaboration with Lane Gry
& Risto Kalmre
2006 / BDes degree (Graphic Design), Gerrit Rietveld Academy, Amsterdam
2006 / Graphic Design teacher for Miami Ad School Quarter Away Programme (until 2007)
2007 / Work featured in 100@360: Graphic design’s new global generation * Published by Laurence King Publishers, London
2008 / Writer & Designer of Portfolio Class with Clare :-)
* Published by BIS Publishers, Amsterdam
2008 / Writer & Designer of Ten Top Text Tips for Graphic Designers * Self-published & presented to graduating Rietveld students
2008 / Design & Text for www.wornrelics.com (collaboration with Lane Gry) * A project by Ruby Hoette to collect & archive the history and future of clothing
2008 / Head of print jury for 2008 Irish Advertising Awards (ICAD), Dublin
2008 / Master at Streetlab Portfolio Night, Pakhuis de Zwijger, Amsterdam
2009 / Graphic design for SWAPSHOP (a WORN_RELICS© event)
2009 / Lecture about Portfolios, Pakhuis de Zwijger, Amsterdam * Part of BNO (Association of Dutch Designers) Career Day for Designers
2009 / Lecture with Ruby Hoette about WORN_RELICS©, Akademie der Künste, Berlin
2009 / Guest on Businesscase talkshow about Portfolios, Pakhuis de Zwijger, Amsterdam
2009 / Master at Streetlab Portfolio Night, Pakhuis de Zwijger, Amsterdam
2010 - 2012 ...
– Guest lecturer at Danish School of Media and Journalism, Copenhagen. www.dmjx.dk
– Freelance writer for étapes magazine French & international. www.etapes.com
– Overall design, programming & strategic positioning for
VM Central www.vm-central.com, Mark Bench www.markbench.nl, Olive Studio www.olivestudio.co.za
and O.live stores (coming up ...).
– Freelance copywriter for Lukkien.
2013-present
– Associate Professor in the Creative Communications Department at the Danish School of Media and Journalism, Copenhagen. www.dmjx.dk
– Always / Working on Clare McNally Projects! / 2014©+
* pre 1992 / Was born, went to school, left school.
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