.................................................................
CLARE McNALLY
ADVERTISING
COPYWRITER
PRE-2001
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MY PREVIOUS LIFE ...
AS AN ADVERTISING COPYWRITER.
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BEFORE STUDYING GRAPHIC DESIGN
AT THE RIETVELD ACADEMY (2002-2006), I WAS A COPYWRITER AT TBWA HUNT LASCARIS JOHANNESBURG AND 180 AMSTERDAM. BACK THEN WE ONLY HAD OUTDOOR, TV, RADIO AND PRINT. THE REVOLUTIONARY WEB BANNER ONLY ARRIVED IN 2000! — NOW, YOU CAN PRETTY MUCH DO ANYTHING, IN ANY MEDIA, IN OR OUT OF ADVERTISING, SO IT'S ALL GOOD REALLY. I STILL DO SOME FREELANCE WORK OCCASIONALLY ... FIND MY ADVERTISING AWARDS
HERE AND A SELECTION OF WORK BELOW.

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BMW M5 / LANDSPEED 60"
BIC PENS / INFINITY 25"
LANDROVER /
STAIRS 20"
HI-FI CORP. / PLAY 25"
BIC PENS / INFINITY
LANDROVER / JUST MARRIED
LANDROVER / PASSPORT CONTROL
LANDROVER / NEW DEALERSHIP LANDROVER / LEGEND
LANDROVER / STEVE

RETURN TO 2012