.................................................................
CLARE McNALLY
ADVERTISING
COPYWRITER
PRE-2001
.................................................................
MY PREVIOUS LIFE ...
AS AN ADVERTISING COPYWRITER.
.................................................................
BEFORE STUDYING GRAPHIC DESIGN
AT THE RIETVELD ACADEMY (2002-2006), I WAS A COPYWRITER
AT TBWA HUNT LASCARIS JOHANNESBURG AND 180 AMSTERDAM. BACK THEN WE ONLY
HAD OUTDOOR, TV, RADIO AND PRINT. THE REVOLUTIONARY
WEB BANNER ONLY ARRIVED IN 2000! — NOW, YOU CAN PRETTY MUCH DO ANYTHING, IN ANY MEDIA, IN
OR OUT OF ADVERTISING,
SO IT'S
ALL GOOD REALLY. I STILL DO SOME
FREELANCE WORK OCCASIONALLY ... FIND MY ADVERTISING AWARDS HERE AND A SELECTION OF WORK BELOW.
.................................................................
BMW M5 / LANDSPEED 60"
BIC PENS / INFINITY 25"
LANDROVER / STAIRS 20"
HI-FI CORP. / PLAY 25"
BIC PENS / INFINITY
LANDROVER / JUST MARRIED
LANDROVER / PASSPORT CONTROL
LANDROVER / NEW DEALERSHIP LANDROVER / LEGEND
LANDROVER
/ STEVE
RETURN TO 2012