AT THE MOMENT ...

I'm currently working independently as a Brand Strategist and Copywriter in Copenhagen. Together with talented Art Directors, Designers and Photographers I create and grow brands across all platforms. We've recently created an exciting new visual and verbal identity for Danish cargo bike company, triobike and we continue to develop the brand on SoMe. I also guest teach 'Brand Creation', 'Art Direction' and 'Portfolios' at the Danish School of Media and Journalism / DMJX. Find my other advertising work here .










VM Central is South Africa's very first Visual Merchandising school. It is also a connection hub and source of inspiration for all things related to Visual Merchandising & store design. I created the company's launch website and brand identity.

I started a blog where I express my opinions and thoughts on two topics I am very passionate about ... advertising and getting into advertising. If you're a young creative, find some quick portfolio tips from my talk: "Presenting your creativity" below — FagFestival Odense (2014).








Mark Bench is a Research and Advice Bureau in Amsterdam run by Suzan Oudejans and Masha Spits. It focuses primarily on mental healthcare and addiction treatment services.










Worn Relics © is a space where the history and future of clothing can be archived online / a project by Ruby Hoette in collaboration with Hanno ten Hoor (web programmer) and Lane Gry (graphic designer).